Inspiration for this post provided by that paragon of Wigginess, Mr. James Wigderson at Wigderson Library & Pub, a happily demented Dallas Cowboys fan. For another game and another take on the rivalry, here's a link to the Brew City Brawler, who takes you down memory lane for a recap of a recent shellacking of the Cowgirlsboys by the Pack.
BACKGROUND AND CONDITIONS
This was the second consecutive NFL championship game played between the two teams. In the previous season, the Packers defeated the Cowboys 34-27 by preventing Dallas from scoring a touchdown on four consecutive plays starting from the Packers 2-yard line on the game's final drive.
The 1967 game, played on December 31, 1967 at Lambeau Field in Green Bay, Wisconsin, remains the coldest NFL game on record. The official game-time temperature was -13°F / -25°C, with a wind chill around -48°F / -44°C. The bitter cold overwhelmed Lambeau's new turf heating system, leaving the playing surface hard as a rock and nearly as smooth as ice. The officials were unable to use their whistles after the opening kickoff; the referee blew his metal whistle to signal the start of play and it froze to his lips. For the rest of the game, the officials used their voices to end plays.
THE GAME
After Anderson's second attempt, Starr called the Packers' final timeout with only 16 seconds left in the game to confer with coach Vince Lombardi and decide on the next play. Starr asked for a sneak, and Lombardi's response was "Well run it, and let's get the Hell out of here". Some observers (and Dallas players) expected the play would be a pass because a completion would win the game, while an incompletion would stop the clock, allowing the Packers another play to attempt a touchdown or kick a field goal to send the game into overtime. But Green Bay's pass protection had been poor, and Starr's throws late in the game had been mostly short and out in the flat; in this treacherous footing, the touchdown-or-incompletion alternative was not guaranteed. So Green Bay had other ideas. After taking the snap, Starr executed a quarterback sneak behind center Ken Bowman and guard Jerry Kramer's block through defensive tackle Jethro Pugh, scoring a touchdown that gave the Packers a 21-17 win and their unprecedented third consecutive NFL championship.
The Packers' final play was selected in a sideline conference between Starr and Lombardi. As reported in the book, When Pride Still Mattered: A Life of Vince Lombardi, by David Maraniss (1999), the coach wanted to get the game over with, one way or another, before conditions became worse, rather than attempting a tying field goal. The field goal try was no certainty given the conditions; and if it were successful, it would have sent the game into a grueling overtime period. As reported in the Maraniss book and also in The Packers!, by Steve Cameron (1995), the called play was a handoff to Mercein. Starr decided, but did not tell anyone, that he would keep the ball and avoid the risk of a fumble. Following the touchdown, the Packers had to kick off to the Cowboys, but Dallas was unable to advance the ball in the few remaining seconds, and Green Bay had the victory.
The Starr dive became legendary. It was the climax of Jerry Kramer's Instant Replay, a diary-style account of the whole 1967 season that illustrated the theretofore anonymous life of an offensive lineman. Overlooked sometimes is the long, desperate fourth-quarter drive that led to the score, wherein a host of offensive players contributed, as well as the heroic efforts of the players on both teams for the entire game.
Green Bay went on to finish the postseason by easily defeating the American Football League (AFL) champion Oakland Raiders in Super Bowl II, which at the time was still considered by many to be of lesser importance than the NFL championship itself. However, Lombardi made it clear that losing the game was not an option, and the Packers gave it all they had.
The game was the end of several eras. With Green Bay having won five championships in seven years, Lombardi retired. The following year age and injuries caught up to the team and they had a losing record; it would be almost 30 years before the team would become a dominant force again, in the Brett Favre era of the 1990s. Dallas rebounded to one of the top teams of the 1970s, winning two Super Bowls in that decade, but Don Meredith would never win a championship, and he would soon become more famous as an announcer for Monday Night Football than he had been as a player. This would also be the last year that the NFL championship game was considered more important than the Super Bowl, for in the following year Joe Namath and the New York Jets staged an upset victory over the Baltimore Colts that would bring the AFL to full legitimacy.
Lambeau Field supposedly got its nickname, "The Frozen Tundra", from an NFL Films highlight film of the game that included in its narration the phrase, "the frozen tundra of Lambeau Field," spoken by "the voice of God," John Facenda. However, Steve Sabol of NFL Films has denied that Facenda used the phrase; it is believed that an imitation of Facenda by ESPN sportscaster Chris Berman popularized the phrase.
One reason this game is so famous is because it featured numerous players who would later be enshrined in the Pro Football Hall of Fame, as well as the head coaches of both teams.
Tex Schramm (GM)
Tom Landry (coach)
Bob Lilly (defensive lineman)
Mel Renfro (defensive back)
Vince Lombardi (coach)
Bart Starr (quarterback)
Forrest Gregg (offensive lineman)
Herb Adderley (defensive back)
Willie Wood (defensive back)
Willie Davis (defensive lineman)
Ray Nitschke (linebacker)
Henry Jordan (defensive lineman)











